Released on = November 22, 2006, 9:24 pm

Press Release Author = RNCOS

Industry =

Press Release Summary = Enormous opportunities exist for RFID technology, which is
fast emerging as the best solution to protect the valuable products throughout the
supply chain.

Press Release Body = RFID (radio frequency identification) is the latest buzzword
among the businesses wanting to track and manage their assets in an efficient
manner. This technology provides an ideal solution to companies seeking ways to
enhance their performance. Simultaneously, the companies across the globe are
striving hard to strengthen their brand security as well as protect their products
against counterfeiting.

In Western Europe, maximum spending on RFID is expected to come from the logistic
and supply chain sector, where RFID will help in increasing the level of efficiency
from producer to retailer. Other probable markets for RFID could be mass
transportation, pharmaceuticals, and niche applications like libraries.

By the year 2009, pharmaceuticals is likely to emerge as the second largest (valued
at around US$ 408 Million), and mass transportation will become the third largest
(valued at around US$ 371.3 Million) market for RFID technology. However,
retailer spending on this technology is expected to reach nearly US$ 315.6 Million
by 2009, making retail the fourth largest market for this technology.

In its recently published market research report "RFID Industry Analysis 2006",
RNCOS has provided a comprehensive analysis of the current trends, demand and
revenue forecast, figures, business opportunities, and analysis of recent
qualitative and quantitative issues likely to influence the future growth of RFID
industry.

As per the report, "Sales of RFID systems in Western Europe are likely to reach
around US$ 1.1 Billion by the year 2007 and US$ 1.9 Billion by the year 2009.
Germany and U.K., which make up 40% of the RFID market in Western Europe at present,
will continue to hold the same market share in 2009."

The research report addresses the issues and facts that are critical to your
success, such as:

- Status of Global RFID Market.
- Future projection of RFID hardware market and RFID software and services market.
- Various applications and prospective of RFID in various applications, such as in
Supply chain Management, Asset Tracking and Point of sale applications.
- Potential of RFID in various vertical segments, such as Consumer Packaged goods,
Retail Units, Healthcare/Pharmaceutical sector and Commercial Sector.
- Challenges before RFID industry.

About RNCOS:

RNCOS, incorporated in 2002, provides Market Research Reports for your business
needs and aims to put an end to your information pursuit. Our expertise in gathering
global business information for industry research, corporate training, growth
consulting, and business consulting, brings reputed companies and firms to us for
business enhancement solutions. We can be your one-stop-shop for Industry research
information and niche market analysis.

For more information visit: http://www.rncos.com/Report/COM32.htm

Current Industry News: http://www.rncos.com/blog


Web Site = http://www.rncos.com

Contact Details = RNCOS
Shushmul Maheshwari
Head of Business Development
29, 1st Floor, Patparganj Industrial Area, Delhi 92
91-11-4214-1229
info@rncos.com